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Pyramid Saimira bought the rights to distribute Dasavathaaram in Coimbatore and were so happy with the results that they decided to fund the next project of Kamal Haasan.
By holding his next project's launch in Mumbai, Kamal Haasan has ensured that he will become more noticeable up North, where his fame is reaching unprecedented heights after Dasavathaaram. It looks like it will not be long before he will taste super stardom in North as well, where he is a much respected actor.
Also, Kamal Haasan's idiosyncrasy (which is very healthy) is very evident from his selection of dates to launch a film or to release it. Now he is launching a film on July 13th (the number 13 is considered as highly unlucky), while he released his magnum opus, Dasavathaaram, on June 13, 2008. It also shows how rational the actor is.