Tuesday, April 22, 2008

Robot finds a place in Sarkar Raj launch


He was in Miami shooting for Dostana, it was their wedding anniversary and she flew down to be with him on the special day. Ram Gopal Verma wanted to unveil the first look of Sarkar Raj to the media. He invited Amitabh Bachchan but sorely missed the presence of the star couple, the main attraction of the movie. Brainwave: you set up a video conference live from Miami and you have the most inventive movie launch of recent times. Of course, technology has been put to use many times before in many different ways to promote movies but this is certainly a first.

The media was obviously thrilled. After all getting to chat with the anniversary couple about many things is not commonplace. They did not waste the opportunity, packing in everything that they could in the limited time given to them. Aishwarya, as you might have guessed had to do most of the answering with many questions about Robot finding a place in the launch of Sarkar Raj.

It was a good way to start the promotional activities of a movie that carries Ram Gopal Verma’s reputation with it. It’s going to be make or break for the maverick film maker. Sarkar Raj is set for a June 6 release.