No entertainment company has created as wide a global platform for Indian cinema as Eros International. They operate in over 50 countries, releasing more than 35 new films globally every year in English, Hindi and Tamil. But more significantly, it has a library (which is growing rapidly by the day) of films that totalmore than 1900 titles. And now Eros has just signed a 3-year content licensing deal with Aksh Optifibre Ltd (a large-scale manufacturer of cable and optical fibre) on an upfront fee plus revenue share basis. Through this agreement Eros’ Bollywood content will be distributed on A-Tel, Aksh’s IPTV platform.
This will be a video on demand service, allowing A-Tel subscribers access to Bollywood movies in the comfort of their homes. In addition to movies, they will air music videos, new film promos, celebrity interviews, and award nights. “The collaboration with Eros International, said A-Tel’s MD, Dr. Choudhari, “is to provide world class entertainment to our A-Tel subscribers."
In turn, Ms. Jyoti Deshpande, Commercial director of Eros International, spoke of the agreement, saying, "Eros is a leading pioneer in new media initiatives within the Indian Entertainment sector and is pleased to be providing Aksh with a movie service for their IPTV platform, leveraging our blockbuster film content."
