Not that Kuruvi is a mushy popcorn romance, but it comes with one bag – of popcorn. Kuruvi tickets bought at Mayajaal – the multiplex in Chennai – are priced at Rs. 220/- flat. The compulsory addition to the ticket package include a bag of popcorn and a mug of cola (both being priced at Rs. 80/-). The movie is being released on Saturday, May 3, 2008 all over as against the customary Friday release date. The reason is the IPL match held on Friday that has Chennai Superkings (Vijay being the brand ambassador for the same) playing against Delhi Daredevils. It is only natural that the actor has to be present at the venue during the match - so are his fans.